Medical marijuana, in Maryland and all over America, is in a growth phase when it comes to innovation and investment. And the tech industry is paying close attention. Moving almost as fast as the medical marijuana industry is the industry to serve its patients. There’s a lot at stake when it comes to medical marijuana production, distribution, and prescription in the United States, and creating a responsible (and profitable) industry is critical. Now, many Silicon Valley entrepreneurs are taking advantage of this new market, and creating new, creative ways to help medical marijuana patients improve their experience in states where it’s legal.
The Golden Age of the marijuana tech startup
The startup culture involving technology innovation is massive, not just in Silicon Valley, but all over the world. Finding unique solutions to help “disrupt” industries and create new models to operate industry is huge these days. And Silicon Valley always seems to listen to the demand of the market. In a recent New York Times article, they address the innovation of tech companies in the medical marijuana industry, and how it’s looking to normalize the concept of medical marijuana on a mass scale.
Normalizing medical marijuana for the patient; who is also an active consumer
These tech companies are not just out to turn a profit, they’re also looking for a way to help the millions of Americans who are in need of an effective, safe solution to their pain. This is where the tech industry and the medical marijuana industry meet at a crucial point. The industry that prides itself on developing new business models out of innovation has medical marijuana square in its sights.
Looking at a new demographic, some Silicon Valley companies are being proactive
The company featured in the New York Times piece is a web company called HelloMD. This company has strived to make it easier for patients in California to get their medical marijuana medicine, and represents a new strategy to finding an overwhelming demographic in the United States. Something that Maryland residents should take note of. According to the New York Times Article:
“What we see is moms, dads, professionals, old people, everyone wanting access to cannabis,” said Mark Hadfield, the founder of HelloMD. “The old type of experience was not going to appeal to the market that we were after, which is everyday Americans, a market that, by the way, is much larger than the old market of — I don’t want to call them stoners, but let’s say, ‘recreationally minded young people.’”